Top 5 Film & Television Apps in Kenya Q4 2023 Performance

During the fourth quarter of 2023, the top 5 Film & Television apps on a unified platform in Kenya showcased varied performance trends. The data, sourced from Sensor Tower, provides insights into weekly downloads, revenue, and active users for each app. Here’s a closer look at how each app fared:

MovieBox-Asian Drama,HD Movies saw significant growth in weekly downloads, peaking at around 66K in mid-November before settling at approximately 36K by the end of December. Active users increased steadily, reaching around 86K in mid-December from 26K at the start of the quarter.

Netflix experienced a consistent download rate, with numbers fluctuating between 17K and 29K throughout the quarter. Weekly revenue peaked at $1.1K in late November, followed by a dip to around $430 in mid-December. Active users showed a downward trend initially but rebounded to approximately 401K by the end of December.

ZEE5: Movies, TV Shows, Series exhibited a marked increase in downloads, hitting a high of around 23K in late October. Weekly revenue remained relatively stable, with minor fluctuations around the $150 mark. Active users grew from around 4.5K at the start of the quarter to approximately 30K by the end.

Viusasa maintained a steady download rate, peaking at around 16K in late October. Active users showed a slight increase, reaching approximately 54K in early November before stabilizing around 46K by the end of December.

StarTimes ON-Live TV, Football showed notable growth in downloads, peaking at around 18K in late December. Weekly revenue remained modest, with minor fluctuations around the $7 mark. Active users increased steadily, reaching approximately 26K by the end of December from 14K at the start of the quarter.

For more detailed insights and data on these apps, visit Sensor Tower.